Privacy policyforBåstadgruppen AB 

Processing of your personal data 

Båstadgruppen AB and all its subsidiaries (hereinafter referred to as Båstadgruppen) have a policy of taking all necessary measures to ensure that personal data relating to our customers that is processed by us is processed in a lawful, correct and transparent manner. 

When you use our various services, we collect your personal data. Båstadgruppen is therefore the personal data controller for your personal data and processes it in accordance with this privacy policy. The privacy policy explains and clarifies your rights in relation to Båstadgruppen regarding the processing of your personal data and how you can exercise your rights. 

Båstadgruppen is keen to protect your personal data and is keen that your personal data is always treated securely. We comply with all applicable laws and regulations in place to protect the privacy of private individuals, the Electronic Communications Act (2003:389), the EU Directive on Privacy and Electronic Communications 2002/58/EC and the EU General Data Protection Regulation 2016/679 (GDPR) and any amendments to amendments or regulations that replace such laws. regulations, regulations and rules. We use appropriate and reasonable physical, technical and organisational security measures in relation to the amount and sensitivity of personal data. 

What personal data do we collect and from where? 

The types of personal data we collect may, depending on the context, consist of: 

  • Name and contact information including address, mobile number, and email address 
  • Social security number 
  • Shipping and billing information, payment information, and other information that you provide in connection with the purchase or delivery of a product or service. 
  • Different types of demographic information 
  • information about preferences and interests based on the use of Båstadgruppen's websites 
  • username and password for our services 
  • other information relevant to customer surveys, advertisements or offers, and/or 
  • Other user-generated information that you actively choose to share through our websites 

Your personal data may be collected from the following sources: 

  • Båstadgruppen's website, e.g. when you register to receive Båstadgruppen's services, download a PDF or contact us via our contact form. 
  • from third parties in the form of companies with which Båstadgruppen cooperates to provide its services 

Why do we process your personal data? 

If you have joined Båstadgruppen's services, you have entered into an agreement with Båstadgruppen and we therefore process your personal data for the purpose of administering your purchase or order and being able to deliver the service you have ordered. 

In addition to processing your personal data in order to fulfil Båstadgruppen's services, Båstadgruppen may use your personal data for other purposes and on the basis of other legal grounds, which are set out below: 

Performance of contracts:For the management of subscriptions, delivery of goods, to make payments and to give you access to Båstadgruppen's websites and the services (including customer service) provided there. 

Consent:Direct marketing via e-mail, customer surveys, customer service, newsletters and the use of cookies on Båstadgruppen's website 

Comply with legal obligations:We save invoice documentation in accordance with current accounting rules 

Legitimate interest:In order for us to provide, implement and improve our commitments, products and services, it is necessary for us to process personal data also in certain other cases, e.g. by analysing our customers' purchasing habits in order to provide them with relevant information and marketing, as well as for statistical purposes. 

In the event that a service we provide requires your consent, we will always explicitly ask you to give your consent to such service and for us to process your personal data in such a case. For example, we ask for your consent in connection with filling out forms on Båstadgruppen's website, in order to use your email address for the purpose of sending out newsletters and marketing emails in the future. 

In order for these mailings to be adequate for you, we also obtain your consent in order to track your activities and digital footprint on the website in order to provide you with a better customer experience and more personalized information. 

By consenting to our processing of your personal data, you consent to what is described in the latest version of our privacy policy, which can be found on our website. 

 

Storage of personal data 

Båstadgruppen takes all reasonable measures to ensure that your personal data is processed and stored securely. Your personal data will never be stored for longer than permitted by applicable law and for the purposes set out above. Your personal data is processed by us for the following periods of time: 

Customer:If you have registered for one of Båstadgruppen's digital services, your personal data will be stored until you unsubscribe from our services, but no later than three years after your last purchase, but this does not apply if we need to save your personal data longer due to any of the points below. 

Performance of agreements:Personal data (e.g. name, social security number, address, telephone number, e-mail and payment and delivery information) provided in connection with ordering Båstadgruppen's services is stored for as long as necessary for Båstadgruppen to be able to fulfil the agreement with you. This includes, among other things, to fulfil delivery or warranty commitments 

Legal obligation:Båstadgruppen saves such documentation that constitutes accounting information according to current accounting rules 

Consent:In cases where we process your personal data on the basis of your consent, for example for sending marketing emails, we only store your personal data for as long as we have your consent to do so. 

Direct marketing:We may process your personal data for direct marketing purposes for up to three years after the end of the customer relationship, unless you opt-out of such direct marketing before then. 

Transfer of personal data 

Information about our customers is an important part of Båstadgruppen's business and we do not sell the information to anyone else. We will only transfer the information as described below. We always exercise the utmost care when transferring your personal data and your personal data will never be passed on without the support of this Privacy Policy and appropriate security measures being taken. 

Corporate transactions:If all or part of Båstadgruppen's business is sold or integrated with other business, your personal data may be disclosed to our advisors, any buyer and their advisors and passed on to the new owners of the business. 

Legal obligations:Your personal data may also be disclosed in order for Båstadgruppen to be able to comply with certain legal obligations and may be disclosed to the police and other relevant authorities when permitted and required by law. 

The transfers listed above can only be made to companies within the EU or EEA (i.e. all EU Member States plus Iceland, Norway and Liechtenstein). We do not process any personal data outside the EU and EEA.

Withdrawal of consent 

In cases where we process your personal data because you have given your consent to it, e.g. in relation to sending marketing and newsletters, you can withdraw your consent at any time. Such revocation may take place in whole or in part. If you do not wish to receive marketing and promotional offers from us, you can withdraw your consent by clicking on a link in the relevant mailing. 

If you withdraw your consent to the use or disclosure of your personal information for other purposes set out in this Privacy Policy, this may mean that we may not be able to continue to provide you with access to our websites or provide services and customer service offered to our users and which are intended toaccessed in accordance with this Privacy Policy. 

Your rights 

You have the right to request information about what personal data we have registered about you and how it is used, after a written signed application addressed to us using the contact details below. 

You can change your personal information at any time in your online account settings, if you have an account on one of our websites, or by contacting customer service as set out below. You also have the right to request that personal data about you be corrected if it is incorrect, incomplete or misleading by contacting customer service. In order to protect your privacy and your personal data, we may require you to identify yourself in connection with our assistance. 

In accordance with applicable personal data legislation, you also have the right to request that your personal data be deleted or that the processing of your personal data be restricted. You also have the right, in certain cases, to object to the processing of your personal data and to request that your personal data be transferred in electronic format. 

You can file a complaint with the Swedish Data Protection Authority if you believe that Båstadgruppen's processing of your personal data is not in accordance with applicable law. 

Recording of customer service calls

Purpose:
Develop and improve our customer service through training.
To enhance our customer service, we use customer cases that come to us to evaluate, improve, and develop our service.

Applies to:
Everyone who contacts us.
Procedures performed for the purpose:
• Recording of calls for training and quality purposes.

Categories of personal data processed:
• Audio recording
• Other information that you choose to share with us during the call.

How your personal data is collected:
You provide your data when you choose to contact our customer service.

Recipients:
Our external customer service partner manages your data for quality and training purposes and is a data processor.

Legal basis:
Through the legitimate interest we have in conducting quality and development work for our customer service.

Storage time:
Your call is stored for 1 year, after which the data is deleted.

Changes to the Privacy Policy

Please note that the terms of the Privacy Policy are subject to change. In such cases, the new version will be published on Båstadgruppen's websites. You should therefore review these Terms periodically to ensure that you are happy with the changes. However, in the event of material changes, we will notify you by e-mail, if you have provided us with your e-mail address, that changes have been made. 

If the changes concern personal data processing that we carry out on the basis of your consent, we will give you the opportunity to again give your consent. 

Contact us 

If you have any questions related to this Privacy Policy, if you suspect that there may have been a breach of the Privacy Policy or if you wish to contact us for any reason stated in this Privacy Policy, please contact our reception at the contact details below and you will be connected to your customer service. 

BÅSTADGRUPPEN AB
Visiting address: Fraktgatan 1
262 73 Ängelholm
Box: 1031
262 73 Ängelholm 

www.bastadgruppen.com
info@båstadgruppen.com
Tel.nr: +46 431 732 00