Clothes for every occasion
South West's range has something for everyone, no matter who you are. We have a wide range of lightweight and comfortable clothing such as t-shirts, sweaters, jackets, pants and other garments that are easily matched and suitable for all occasions. Our products are developed with a strong focus on you as a user. For us, your workwear is more than just a garment - it is a context, purpose and belonging with a great function and character.
Flexibility, smart features and creative details
South West's flexible collections are carefully designed to suit all styles, personalities and occasions. The smart functions and creative details of the garments add both design and use. It should be easy to combine different garments and colors. In addition, the garments fit comfortably all day, and are just as stylish to wear at work as at home.
Smila becomes part of South West
We are now migrating our brand Smila under South West – with the same high quality and design as always, but with a wider range for both healthcare, care and profile clothing. We are here to dress you "for every wear", whether it is at work or in everyday life.
NEWS SS25
South West launches chef program
Discover South West's Chef Program – a collection created for those who work in restaurants or commercial kitchens, our clothes are designed to withstand long working days while giving a professional impression. With durable materials, thoughtful details and a fit that offers both freedom of movement and comfort, every working day becomes a little easier.
Choose South West and feel ready to deliver tasty food and great service every day.
Modern design that lasts over time
Sustainable clothing means not only that it is made of modern and environmentally friendly materials, but also that it has a design that will last over time. That's why South West clothing is equipped with classic style attributes and comes in a variety of colors, regardless of contemporary trend sensitivity. This reduces the need to replace workwear, while the durable materials extend the life of the garment.
The Mix Concept
Our way of making it easy to achieve a tailor-made feel for companies, events, conferences or teams is called The Mix Concept. Safe color choices and designed models that work for most people. Eight jackets, four vests and two fleece sweaters in several colours form the base, which is well complemented by two functional shell trousers.
Sustainable lifecycle
We at South West have driven the vision that all products from the Båstad Group as a whole should contribute to a responsible and circular economy, which we are of course extremely proud of. This work led to half of all clothes from South West's sales volume being certified or made of recycled material by 2022.
Sustainable Choice collection
Our Sustainable Choice collection is growing and we are adding new garments all the time. They are produced in sustainable materials and with the least possible environmental impact - from fiber production to finished product. Examples of sustainable materials we use are organic cotton, recycled polyester, recycled nylon and Lifewear Bamboo.
