Press release, 2025-03-11
Smila is integrated into South West – expanded range for healthcare, social care and profile clothing
Båstadgruppen announces that the Smila brand is now being integrated under South West. This change means that Smila's well-known quality and design will now become part of South West's broader range, which includes workwear for healthcare, social care and profile clothing.
South West focuses on providing stylish and comfortable workwear for those who work daily to help others. By combining style awareness with solid design know-how, South West is meeting a growing demand in the healthcare sector for workwear that is not only functional but also aesthetically pleasing.
Workwear in health and social care is faced with high demands regarding hygiene and function. South West ensures that their garments can withstand frequent use and repeated washes at high temperatures through careful sewing and high-quality materials. In addition, the products take responsibility for the environment by being certified according to OEKO-TEX and following regulations such as REACH and Amfori BSCI.
With this integration of two brands, Båstadgruppen strengthens its position as a supplier of workwear for the health and social care sector, while giving customers access to an even wider and more varied product range under one and the same brand.
Read more about South West here.
About Båstadgruppen
Båstadgruppen is one of the Nordic region's leading suppliers of workwear, safety and occupational shoes and gloves, with sales through retailers throughout Europe. We are dedicated to delivering high-quality products that meet the needs of professionals in various industries.
For more information, please contact:
Elizabeth Lundgren
Category Manager, South West | Båstadgruppen
Tel: +46704884863
Email: elizabeth.lundgren@bastadgruppen.com