Press release, 2025-02-17
Båstadgruppen welcomes GNL as new partner brand
Båstadgruppen is proud to introduce the latest addition to our House of Brands – the innovative footwear brand GNL. Known for its groundbreaking sole technology, GNL is designed to make everyday life easier for those who spend a lot of time on their feet.
Båstadgruppen is proud to introduce the latest addition to our House of Brands – the innovative footwear brand GNL. Known for its groundbreaking sole technology, GNL is designed to make everyday life easier for those who spend a lot of time on their feet.
GNL is built on the patented Glide’n Lock™ principle, featuring innovative cushioning elements that provide unmatched comfort and functionality. These shoes are perfect for commuting, weekend strolls, and long-distance walks, offering maximum freedom of movement, shock absorption, and energy efficiency with every step.
GNL comes from the creators of the revolutionary sole technology behind ON Running. Developed in Switzerland and designed in Italy, the shoes are equipped with adaptive cushioning elements that move 360° thanks to special grooves and air chambers in the midsole. This reduces impact and micro-stresses upon landing while ensuring a smooth transition to an energy-saving push-off.
"We are incredibly proud to offer our customers GNL – a unique product that simplifies life for people who walk a lot, both at work and in everyday life. The combination of cutting-edge technology and elegant design makes GNL a perfect fit for our assortment." – Helen von Segerbaden, Category Manager at Båstadgruppen.
With GNL, Båstadgruppen strengthens its offering and continues its mission to deliver high-quality and innovative solutions for the modern individual. We look forward to introducing this unique brand to our resellers and their customers
Read more about GNL here.
About Båstadgruppen
Båstadgruppen is one of the Nordic region's leading suppliers of workwear, safety and occupational shoes and gloves, with sales through retailers throughout Europe. We are dedicated to delivering high-quality products that meet the needs of professionals in various industries.
About GNL
GNL Footwear revolutionizes walking with their unique Glide'n Lock™ principle. The company comes from the creators of the groundbreaking sole from ON Running, developed in Switzerland and designed in Italy. We want to inspire you to live a healthy lifestyle by walking.
For more information, please contact:
Helen von Segerbaden
Category Manager, Partner Brands | The Båstad Group
Tel: +46704400234
Email: helen.v.segerbaden@bastadgruppen.com