Press release, 2024-09-11
Båstadgruppen takes big step towards becoming a "House of Strong brands" - re-launches its brands
Båstadgruppen, supplier of the widest range of workwear and personal protective equipment, is proud to announce that several brands in the company's portfolio have undergone a comprehensive re-branding. With new communication concepts, updated graphic identities and a renewed image, the company is ready to face the future with a stronger and clearer profile.
Båstadgruppen's portfolio includes several well-known brands, five of which are its own - Monitor, Top Swede, Matterhorn, South West and Guardio have all undergone a complete overhaul of concept, identity and image. The change is part of the company's long-term strategy to differentiate its brands in the market.
"Our ambition has always been to deliver high-quality products that meet our customers' needs and expectations. By renewing and strengthening our brands, we can create stronger relationships with our users and make them realise how good our products are," says Niclas Brandshage, Marketing and Sales Director of Båstadgruppen.
The supplier's total offer is already a fact, but to ensure that customers share the same image, a more in-depth communication strategy is required. The new concepts are therefore designed to better communicate each brand's unique value proposition. The work marks a significant step in the Båstadgruppen's endeavour to strengthen its position as a "House of Strong Brands".
"We see this as a new start and an opportunity to really show what we can do. We are convinced that our customers will appreciate the new concepts and that our brands are now stronger than ever," concludes Brandshage.
For more information, please contact:
Niclas Brandshage
Marketing and Sales Director, Båstadgruppen
Tel:+46703975560
Email: niclas.brandshage@bastadgruppen.com