Press release, 2025-02-05
Båstadgruppen launches chef's wear collection – functional and stylish workwear for professionals in restaurants and commercial kitchen
Båstadgruppen is now broadening its range within its brand South West and is launching a collection of chef's clothing, specially developed for professionals in restaurants and commercial kitchens. The new collection combines style, functionality and comfort, making the workday both easier and more inspiring.
South West's chef program is designed to meet the high demands of the restaurant industry. With durable materials, thoughtful details and a fit that offers both freedom of movement and comfort, the clothes are adapted for long work shifts. Each piece is created to make the working day easier and give a professional impression – so chefs and restaurant staff can focus on what they do best: delivering delicious food and first-class service.
Workwear in a restaurant environment is not just about function – it also helps to reflect the standard of the business and create a strong first impression with guests. By choosing stylish and ergonomically designed garments, staff can feel comfortable throughout their shift while conveying the quality and care that the restaurant stands for.
"We are pleased to launch this range within South West to further broaden our offering to our customers. With this collection, we want to give the restaurant industry access to high-quality workwear that both looks good and can withstand the tough challenges that the profession entails," says Elizabeth Lundgren, Category Manager at Båstadgruppen.
The new collection from South West is already available and will enter Båstadgruppen's warehouse in March 2025
About the Båstadgruppen
Båstadgruppen is one of the Nordic region's leading suppliers of workwear, safety and occupational shoes and gloves, with sales through retailers throughout Europe. We are dedicated to delivering high-quality products that meet the needs of professionals in various industries.
For more information, please contact:
Elizabeth Lundgren
Category Manager, South West | The Båstad Group
Tel: +46704884863
Email: elizabeth.lundgren@bastadgruppen.com